Why this is trendingas of 2026-10-22Developing · single source
Luka Dončić is trending because lakers star Luka Dončić took out a full-page advertisement in the Los Angeles Times, addressing the city and saying "tonight we start our run for a championship.". Per ESPN NBA.
Point fans to where they already shop, cards, kicks, jerseys, training. The athlete owns the channel and earns on everything that flows through it, including aftermarket.