Why this is trendingas of 2026-09-21Developing · single source
Lamine Yamal is trending because <p><strong>Phil Murray </strong>responds to articles about the precarious path talented young athletes face</p><p>Jonathan Liew’s piece (<a href="https://www.theguardian.com/football/2026/sep/17/raheem-sterling-bleak-tale-reminder-absurd-path-young-footballers-face">Raheem Sterling’s bleak tale a reminder of absurd path young footballers face, 17 September</a>) is informative and timely, particularly when set against Jacob Steinberg’s report (<a href="https://www.theguardian.com/football/2026/sep/16/they-are-very-similar-arsenals-dowman-reminds-merino-of-lamine-yamal">‘They are very similar’: Arsenal’s Dowman reminds Merino of Lamine Yamal, 16 September</a>)…
Point fans to where they already shop, cards, kicks, jerseys, training. The athlete owns the channel and earns on everything that flows through it, including aftermarket.